Silwer Verpakking · 2021
Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksie: Sake-bottelverpakking
- A' Design Award in Silwer 2021 in Verpakking
- CLIENT: Tanaka 1789 X Chartier
- Estimated Number of Design Views: 24,702
- Verification code 0283CF9FF1 · Verify this award
Colors
About Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksie: Sake-bottelverpakking
Tanaka 1789 X Chartier Sake Blend 001 is die verpakking vir 'n reeks sake-versnitte. Die etiket dra 'n swart-op-swart roosterpatroon wat geïnspireer is deur die mure van die Tanaka-brouery, 'n voorbeeld van Kura-argitektuur uit die Edo-tydperk. Die rooster word as vernisse rondom die bottel gedruk en is in 'n reeks heksagone gerangskik, 'n simbool van aromatiese wetenskap. Swart en wit word gebruik omdat albei handelsmerke hierdie kleure bevat, en swart bottels word vir premium sake gereserveer. Die twee name word in 'n kruispatroon verbind deur 'n gedeelde letter A.
About the A' Design Award in Silwer
Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksie: Sake-bottelverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksie: Sake-bottelverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksie: Sake-bottelverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
