Dark Horse Wine Wynverpakking by Pierre Delebois

Dark Horse Wine Wynverpakking by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Dark Horse Wine Wynverpakking

by Pierre Delebois

Client: E&J Gallo

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #112024

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Colors

The Design

About Dark Horse Wine Wynverpakking

Dark Horse is 'n wynverpakking- en handelsmerkontwerp wat vir 'n Kaliforniese wynhandelsmerk geskep is. Die ontwerp is gebaseer op 'n buigsame stelsel wat die hele verpakkingsportefeulje dek en toekomstige byvoegings moontlik maak. Die etikette word op premium papiervoorraad in metaalagtige en dowwe afwerkings gedruk, wat kleur- en geursleutels versterk. Die handelsmerkikoon word vooraan en in die middel op elke etiket geplaas. Die etiketuitleg is eenvoudig, sodat die inhoud van die bottel met een oogopslag verstaan kan word. Die doel is om gehalte en smaak duidelik op die rak uit te druk.

The Recognition

About the A' Design Award in Silwer

Dark Horse Wine Wynverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Dark Horse Wine Wynverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Dark Horse Wine Wynverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release