Silwer Reklame · 2021
Lays Heartwork Advertensieveldtog
by PepsiCo Design and Innovation
- A' Design Award in Silwer 2021 in Reklame
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 45,302
- Verification code AFF9D3B886 · Verify this award
Colors
About Lays Heartwork Advertensieveldtog
Lays Heartwork is 'n advertensieveldtog wat vir die Lays-handelsmerk tydens die Covid-19-pandemie geskep is. Die veldtog bedank die mense wat agter die skerms binne die Lays-waardeketting werk, insluitend boere, fabriekwerkers, trokdrywers, kleinhandelaars en afleweringswerkers. Helder en optimistiese kleure word gekombineer met direkte boodskappe van dankbaarheid regoor die verpakkingsontwerp. Elke verpakking word 'n huldeblyk aan gemeenskapswerkers wat selde persoonlik bedank word. Die bedoeling is om te wys dat sulke daaglikse werk nie net harde werk is nie, dit is hartwerk.
About the A' Design Award in Silwer
Lays Heartwork Advertensieveldtog is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Lays Heartwork Advertensieveldtog 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Lays Heartwork Advertensieveldtog is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
