Adrenaline Space Primêre Funksie: Verpakking vir Energiedrankie by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2021
Adrenaline Space Primêre Funksie: Verpakking vir Energiedrankie
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award in Silwer Winner in Verpakking Category
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The Design
About Adrenaline Space Primêre Funksie: Verpakking vir Energiedrankie
Adrenaline Space is 'n beperkte-uitgawe verpakkingsontwerp vir 'n energiedrankie wat in Rusland verkoop word. Die ontwerp vier ruimteverkenning en ondersteun die handelsmerkposisie om verbruikers aan te moedig om verder as persoonlike grense te beweeg. 'n Sterrestelsel van blinkende goue sterre is teen 'n diepblou agtergrond geplaas, wat 'n visuele uitnodiging skep om nuwe hoogtes te bereik. Die verpakking kommunikeer ook die byvoeging van sap en beklemtoon die bestanddele en voordele van kafeïen, vitamiene en tourien. Die konsep is ontwikkel in reaksie op 'n kleinhandelkliënt se navraag.
The Recognition
About the A' Design Award in Silwer
Adrenaline Space Primêre Funksie: Verpakking vir Energiedrankie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Adrenaline Space Primêre Funksie: Verpakking vir Energiedrankie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Adrenaline Space Primêre Funksie: Verpakking vir Energiedrankie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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