Pepsi X SHFW Drankblik by PepsiCo Design and Innovation

Pepsi X SHFW Drankblik by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Pepsi X SHFW Drankblik

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Drankblik

Pepsi X SHFW is 'n beperkte uitgawe-drankblik wat vir Shanghai Fashion Week Lente/Somer 2020 geskep is en in China vrygestel is. Die blik is deel van 'n wyer visuele identiteitstelsel wat vir dieselfde geleentheid ontwikkel is. Die seisoen se tema van Sensasie en Bron rig die ontwerp en weerspieël die verkenning van verskillende perspektiewe. Vorms wat deur organiese en glaselemente geïnspireer is, word binne 'n dimensionele ruimte gekombineer. Die resultaat verbind die Pepsi Black-handelsmerkgees met die uiteenlopende werk van die modeontwerpers wat by die geleentheid aangebied is.

The Recognition

About the A' Design Award in Silwer

Pepsi X SHFW Drankblik is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Pepsi X SHFW Drankblik 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Pepsi X SHFW Drankblik is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release