Tazo Refresh Drankverpakking by PepsiCo Design and Innovation

Tazo Refresh Drankverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Tazo Refresh Drankverpakking

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award in Silwer Winner in Verpakking Category

33,801

Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Drankverpakking

Tazo Refresh is die verpakkingsontwerp vir 'n reeks gebruiksgereed premium ystees. Die reeks is gebaseer op drie gevestigde handelsmerkgeure, genaamd Zen, Awake en Passion. Die tees is gesertifiseer organies en bevat geen kunsmatige kleurstowwe of versoeters nie. Die verpakking word aangebied in 12 onse enkelbediening- en 42 onse veelbedieningbottels wat van 100 persent na-verbruiker plastiek gemaak is. Gewaagde bestanddeelkleure word met wit gekombineer om elke vars geur duidelik op die rak uit te druk. Die ontwerp beoog om huidige kopers te behou en 'n meer avontuurlustige gehoor te lok.

The Recognition

About the A' Design Award in Silwer

Tazo Refresh Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Tazo Refresh Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Tazo Refresh Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release