Lay's Flavor Swap Influencer Kit Voedselverpakking by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Voedselverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2022

Lay's Flavor Swap Influencer Kit Voedselverpakking

by PepsiCo Design and Innovation

A' Design Award in Yster Winner in Verpakking Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Voedselverpakking

Lay's Geursmaakruil Beïnvloederstel is 'n voedselverpakkingsontwerp geskep vir 'n somerprogram wat die geure van Funyuns en Doritos na Lay's-skyfies gebring het. Die verpakking kombineer die huidige Lay's-sakontwerp met die handelsmerkkleure van elke geur: blou vir Cool Ranch en groen vir Funyuns. 'n Patroon van konsentriese ringe herroep die vorms van die oorspronklike skyfies en beklemtoon die samewerking tussen die handelsmerke. 'n Kollektiewe beïnvloederstel is ook vervaardig en aan mediapersoonlikhede afgelewer om gesprekke oor die program aan die gang te sit.

The Recognition

About the A' Design Award in Yster

Lay's Flavor Swap Influencer Kit Voedselverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Lay's Flavor Swap Influencer Kit Voedselverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Lay's Flavor Swap Influencer Kit Voedselverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release