Lay's 2021 Mood Match Voedselverpakking by PepsiCo Design and Innovation

Lay's 2021 Mood Match Voedselverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2022

Lay's 2021 Mood Match Voedselverpakking

by PepsiCo Design and Innovation

A' Design Award in Yster Winner in Verpakking Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Voedselverpakking

Lay's 2021 Mood Match is 'n beperkte oplaag-versnaperingsverpakkingreeks wat geskep is vir 'n eksklusiewe wedstryd op sosiale media. Die stel sluit vier ontwerpe in wat geïnspireer is deur stemmingsringe, elk gekoppel aan positiewe herinneringe en emosies. Die verklaarde doel is om 'n gevoel van energie op te wek of om 'n gevoel van gemak te bied. Elke ontwerp word gekoppel aan 'n geursel en 'n gevoel: dankbaarheid vir Gebraaide Kaas en Tamatiesop, optimisme vir Cappuccino, strydlustigheid vir Chili en vrolikheid vir Gesoute Karamel. Die verpakking bied 'n kort onderbreking van die alledaagse werklikheid.

The Recognition

About the A' Design Award in Yster

Lay's 2021 Mood Match Voedselverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Lay's 2021 Mood Match Voedselverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Lay's 2021 Mood Match Voedselverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release