Bubly Bounce Primêre Funksie: Drankverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Verpakkingsontwerp Competition Category.
YsterVerpakking· 2022
Bubly Bounce Primêre Funksie: Drankverpakking
by PepsiCo Design and Innovation
A' Design Award in Yster Winner in Verpakking Category
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- Verified Award Winner
- Verify Award Status for #137233
The Design
About Bubly Bounce Primêre Funksie: Drankverpakking
Boekteks: Bubly Bounce is 'n drankverpakkingsontwerp vir 'n koffiehoudende bruiswaterreeks. Die verpakking brei 'n bestaande bruiswaterreeks uit en dui die byvoeging van kafeïen aan sonder om na die visuele taal van energiedrankies oor te beweeg. Vet en helder kleure, borrels, vriendelike groete en glimlagte word behou, sodat die handelsmerk maklik herkenbaar bly. Die ontwerp kommunikeer ook die gebruik van twee smake in een drankie. Die stelsel is daarop gemik om huidige kopers aan te trek en duidelik op die rak uit te staan.
The Recognition
About the A' Design Award in Yster
Bubly Bounce Primêre Funksie: Drankverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Bubly Bounce Primêre Funksie: Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Bubly Bounce Primêre Funksie: Drankverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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