Shadlee Primêre Funksie: Sapverpakking by Mohammadreza Eslamparast

Shadlee Primêre Funksie: Sapverpakking by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2022

Shadlee Primêre Funksie: Sapverpakking

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award in Silwer Winner in Verpakking Category

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Colors

The Design

About Shadlee Primêre Funksie: Sapverpakking

Shadlee is 'n reeks sapverpakkings wat vir agt vrugtegeure geskep is, insluitend pynappel, mango en suurkersie. Elke karton is 45 mm wyd, 45 mm diep en 130 mm hoog. Die grafika word met die hand in 'n kubisme-styl geteken, dan geskandeer en op 'n rekenaar voltooi. Plat kleure word gebruik omdat die flexografie-drukmetode nie gradiënte toelaat nie. Elke verpakking wys 'n fantasiegesig met besonderhede soos blare, vrugte, musiekinstrumente of sportitems. Die kleur van elke verpakking hou verband met sy geur.

The Recognition

About the A' Design Award in Silwer

Shadlee Primêre Funksie: Sapverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Shadlee Primêre Funksie: Sapverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Shadlee Primêre Funksie: Sapverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.