Buddy Workwear Primêre Funksie: Handelsmerkidentiteit deur Pilotfisch GmbH and Co. KG

Die ontwerp Buddy Workwear Primêre Funksie: Handelsmerkidentiteit deur Pilotfisch GmbH and Co. KG is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

SilwerReklame· 2022

Buddy Workwear Primêre Funksie: Handelsmerkidentiteit

deur Pilotfisch GmbH and Co. KG

Kliënt: Buddy Workwear Manufaktur

Wenner van die A' Design Award in Silwer in die Reklame-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #140102

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Buddy Workwear Primêre Funksie: Handelsmerkidentiteit

Buddy Workwear is 'n handelsmerkidentiteit wat vir 'n werksdrag-vervaardiger in Duitsland geskep is. Die naam Buddy vorm die kern van die identiteit en is afgelei van die vorige maatskappynaam. Donkerblou dien as die hoofkleur en laat die produkte en foto's uitstaan, terwyl ligblou as 'n aksent- en beklemtoningskleur gebruik word. Die twee kleure vul mekaar aan soos buddies. Duidelike tipografie en eenvoudige bewoording ondersteun die direkte houding van die handelsmerk. Die identiteit word toegepas op gedrukte brosjures, 'n webwerf, 'n video en 'n sosialemedia-veldtog.

Die Erkenning

Oor die A' Design Award in Silwer

Buddy Workwear Primêre Funksie: Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Buddy Workwear Primêre Funksie: Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Buddy Workwear Primêre Funksie: Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Afmetings & Verpakking: Brochures DIN A4
Etikette: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Produksietegnologie: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Ontwerpuitdaging: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Navorsing: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspirasie: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Projekduur: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Bedryfsvloei: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Spanlede: Pilotfisch GmbH & Co. KG
Beeldkrediete: Photography: Fotografie Witte Wattendorff GmbH, Münster