Zhang Gong Lao Jiu 1975 Drankverpakking by Wen Liu

Zhang Gong Lao Jiu 1975 Drankverpakking by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2026

Zhang Gong Lao Jiu 1975 Drankverpakking

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Zhang Gong Lao Jiu 1975 Drankverpakking

Zhang Gong Lao Jiu 1975 is verpakking wat vir 'n Chinese drank ontwerp is. Die algehele vorm put inspirasie uit die eeu-oue akasiabome wat op die stokery se terrein groei. Die buiteboks is van omgewingsvriendelike pulp vervaardig, en die bastekstuur word deur reliëfdruk in plaas van inkdrukwerk gevorm. Die bottel word met Chinese wit glasuur gebrand, en oondtransformasie skep natuurlike patrone in sekere areas. Die botteloppervlak herinner aan die verweerde tekstuur van ou fermentasieputte. Die verpakking meet 125 by 125 by 290 millimeter.

The Recognition

About the A' Design Award in Silwer

Zhang Gong Lao Jiu 1975 Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zhang Gong Lao Jiu 1975 Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zhang Gong Lao Jiu 1975 Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li