Fenjiu Jujiang Lingqiong Drankverpakking by Wen Liu

Fenjiu Jujiang Lingqiong Drankverpakking by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2026

Fenjiu Jujiang Lingqiong Drankverpakking

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Drankverpakking

Fenjiu Jujiang Lingqiong is 'n verpakkingsontwerp vir 'n Chinese baijiu-spiritualie. Die bergvormige buitedeksel herinner aan die Luliang-berge, die geboorteplek van die handelsmerk, en kan opgelig word om die bottel binne-in te bereik. Die bottel het 'n klein opening en 'n spits basis, 'n vorm wat sowat sesduisend jaar gelede in die Chinese baijiu-vervaardiging gebruik is. Die bottel word met die hand in keramiek gevorm en met 'n edelsteenglasuur afgewerk. Die buiteverpakking gebruik platinumkristal en hoëtemperatuur-metaalkleuring. Die beeldhouagtige vorm maak beskouing van alle kante moontlik.

The Recognition

About the A' Design Award in Silwer

Fenjiu Jujiang Lingqiong Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Fenjiu Jujiang Lingqiong Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Fenjiu Jujiang Lingqiong Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li