Melodi Chocolate Verpakkingsontwerp deur Ebru Sile Goksel

Die ontwerp Melodi Chocolate Verpakkingsontwerp deur Ebru Sile Goksel is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Melodi Chocolate Verpakkingsontwerp

deur Ebru Sile Goksel

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

7,760

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #175760

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Melodi Chocolate Verpakkingsontwerp

Hierdie verpakkingsontwerp is geïnspireer deur tradisionele Europese ambagsjokoladekultuur. Die tipografie verwys na uitstalborde van ouderwetse banketbakkerye, terwyl grafiese stempels kwaliteit, vakmanskap en erfenis kommunikeer. Die visuele stelsel is buigsaam en kan konsekwent oor verskillende verpakkingsformate toegepas word. Sorgvuldig gekose materiale, teksture, foelie-besonderhede en produksietegnieke skep 'n verfynde premium voorkoms wat geskik is vir kleinhandel en geskenke.

Die Erkenning

Oor die A' Design Award in Brons

Melodi Chocolate Verpakkingsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Melodi Chocolate Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Melodi Chocolate Verpakkingsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Afmetings & Verpakking: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Etikette: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Produksietegnologie: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Ontwerpuitdaging: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Navorsing: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Inspirasie: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Projekduur: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Bedryfsvloei: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Spanlede: Ebru Sile Goksel
Beeldkrediete: Photographer: Yonca Muslubaş