Sprouties Primary Function: Handelsmerk-identiteit deur Studio Matte

Die ontwerp Sprouties Primary Function: Handelsmerk-identiteit deur Studio Matte is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

BronsReklame· 2026

Sprouties Primary Function: Handelsmerk-identiteit

deur Studio Matte

Kliënt: Studio Matte

Wenner van die A' Design Award in Brons in die Reklame-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #181183

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Sprouties Primary Function: Handelsmerk-identiteit

Book Text: Sprouties is 'n plaas-tot-kat-gras-handelsmerk met 'n afleweringsmodel wat gesentreer is rondom voedingstofdigtheid en deursigtigheid in die voorsieningsketting. Dit is die eerste handelsmerk wat vars, fynproewerskatgras in die VAE aanbied. Deur weg te beweeg van tradisionele troeteldierbedryf-clichés, gebruik die visuele identiteit 'n Natuurlike Luukse-konsep wat diep groentoon met verfynde roomtint meng, saam met 'n pasgemaakte logotipe. 'n Katikoon is versteek in die i-letter. Die middelpunt van die projek is die dubbeldoel-verpakking: 'n geperforeerde strukturele hulsel wat in 'n minimalistiese dekoratiewe voorwerp vir moderne binneruimtes verander sodra dit uitgepak is.

Die Erkenning

Oor die A' Design Award in Brons

Sprouties Primary Function: Handelsmerk-identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Sprouties Primary Function: Handelsmerk-identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Sprouties Primary Function: Handelsmerk-identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Afmetings & Verpakking: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Etikette: pet, cat, wellness, premium, natural, feline, grass
Produksietegnologie: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Ontwerpuitdaging: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Navorsing: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspirasie: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Projekduur: 6 months, France and UAE
Bedryfsvloei: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Spanlede: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk