Moutai Group's - Taiyuan ZHI Yuanyi Primêre funksie: Verpakking van drankbottel by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primêre funksie: Verpakking van drankbottel by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primêre funksie: Verpakking van drankbottel

by Li Zuo

Client: Wendao WD Creativity

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primêre funksie: Verpakking van drankbottel

Boekteks: Taiyuan ZHI Yuanyi is 'n verpakkingsontwerp vir 'n drankbottel wat vir die Moutai-groep geskep is. Die ontwerp wyk af van die gevestigde Moutai-styl en behou slegs die bekende bottelvorm, wat vergroot en langer gemaak is. Water is die sentrale tema, aangesien drank beskryf word as 'n water wat emosie dra. Die oppervlak toon 'n patroon van seewater en kranse wat uit antieke amptelike gewade geneem is, saam met tradisionele voorspoedige motiewe. Golwe, staande klippe en wolke dui op geluk en 'n lang lewe. Die versiering word op die glasbottel gebak.

The Recognition

About the A' Design Award in Silwer

Moutai Group's - Taiyuan ZHI Yuanyi Primêre funksie: Verpakking van drankbottel is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Moutai Group's - Taiyuan ZHI Yuanyi Primêre funksie: Verpakking van drankbottel 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Moutai Group's - Taiyuan ZHI Yuanyi Primêre funksie: Verpakking van drankbottel is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo