The Soul of Maotai Flavour Wu Primêre Funksie: Drankbottelverpakking by Li Zuo

The Soul of Maotai Flavour Wu Primêre Funksie: Drankbottelverpakking by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2020

The Soul of Maotai Flavour Wu Primêre Funksie: Drankbottelverpakking

by Li Zuo

Client: Wendao WD Creativity

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Primêre Funksie: Drankbottelverpakking

Wu is 'n verpakkingsontwerp vir 'n luukse drank met Maotai-geur. Die bottel is gevorm soos 'n druppel vloeistof, wat die idee uitdruk dat die drank binne 'n verfynde essensie is. Die glasoppervlak is geglasuur en die logo is verguld. Die buitedoos is gemaak van natuurlike hout wat met 'n waterkorrelpatroon uitgekerf is, wat die bottelvorm weerspieël en herwin kan word. 'n Houtgekerfde glasvorm is in die produksie gebruik. Die volledige stel meet 260 mm wyd, 140 mm diep en 300 mm hoog. Die ontwerp help kopers om die karakter van die drank te verstaan.

The Recognition

About the A' Design Award in Silwer

The Soul of Maotai Flavour Wu Primêre Funksie: Drankbottelverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat The Soul of Maotai Flavour Wu Primêre Funksie: Drankbottelverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. The Soul of Maotai Flavour Wu Primêre Funksie: Drankbottelverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo