Feira do Alvarinho Advertensieveldtog by Fabio Alves

Feira do Alvarinho Advertensieveldtog by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

SilwerReklame· 2020

Feira do Alvarinho Advertensieveldtog

by Fabio Alves

Client: MarkaBranka

A' Design Award in Silwer Winner in Reklame Category

45,852

Verified Award Winner

Verify Award Status for #91133

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Feira do Alvarinho Advertensieveldtog

Feira do Alvarinho is 'n jaarlikse wynpartytjie wat in Moncao, in Portugal, plaasvind. Om die geleentheid te kommunikeer, is dit 'n antieke en fiktiewe koninkryk geskep. Met die eie naam en beskawing, is The Kingdom of Alvarinho, wat so aangewys is omdat Moncao bekend staan as die bakermat van Alvarinho-wyn, geïnspireer in die regte geskiedenis, plekke, ikoniese mense en legendes van Moncao. Die grootste uitdaging van hierdie projek was om die regte verhaal van die gebied in die karakterontwerp in te dra.

The Recognition

About the A' Design Award in Silwer

Feira do Alvarinho Advertensieveldtog is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Feira do Alvarinho Advertensieveldtog 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Feira do Alvarinho Advertensieveldtog is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019