Be Er Xiang Twelve Constellations Sonneblomsaad-verpakking by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Sonneblomsaad-verpakking by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2020

Be Er Xiang Twelve Constellations Sonneblomsaad-verpakking

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Sonneblomsaad-verpakking

Be Er Xiang Twaalf Sterrebeelde is 'n sonneblomsaad-verpakkingsontwerp wat vir 'n nuwe handelsmerk geskep is. Die houer is van blik gemaak met 'n binneste plastieksak, en die grafika is met vierkleurdruk vervaardig. Elke verpakking is 100 millimeter in deursnee en 150 millimeter hoog. Die illustrasies kombineer die twaalf sterrebeelde met sonneblommotiewe. Die sterrebeeldtema is gekies omdat dit 'n bekende onderwerp onder jongmense is. Die doel is om die nuwe handelsmerk 'n kenmerkende voorkoms te gee en jong verbruikers te lok.

The Recognition

About the A' Design Award in Brons

Be Er Xiang Twelve Constellations Sonneblomsaad-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Be Er Xiang Twelve Constellations Sonneblomsaad-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Be Er Xiang Twelve Constellations Sonneblomsaad-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019