Lay's x Stranger Things 食品ማሸጊያ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in ውሱን ህትመት እና ብጁ ዲዛይን Competition Category.
ነሐስውሱን ህትመት· 2023
Lay's x Stranger Things 食品ማሸጊያ
by PepsiCo Design and Innovation
A' Design Award የነሐስ ሽልማት Winner in ውሱን ህትመት Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things 食品ማሸጊያ
ሌይስ x Stranger Things በድንች ችፕስ ምርት ላይ ለተዘጋጀ የተወሰነ እትም (ሊሚትድ ኤዲሽን) ምግብ ማሸጊያ ንድፍ ነው። ማሸጊያው ጥቁር ዳራ የተጠቀመ ሲሆን፣ ከሌይስ አርማ ላይ በሚነሱ ቀይ ተመሳሳይ-ማዕከል ክቦች (concentric circles) ያጌጠ ነው፤ ይህም የተለመደውን ደማቅ ቢጫ ቀለም ተክቷል። ከተከታታዩ (ሲሪዝ) አንድ ፍጡር አፉን ከፍቶ ይታያል፣ ጥፍሮችም ማሸጊያውን የያዙ ይመስላሉ። የStranger Things አርማ በስራው ጭብጥ መሠረት ወደ ታች ገልብጦ ከስር ተቀምጧል። የሚነድድ ቺሊ በርበሬ እና ችፕስ ምስል የFlamin' Hot ጣዕምን ያመለክታሉ። ማሸጊያው በታይላንድ በተመረጡ ሱቆች ውስጥ ለሽያጭ ቀርቧል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Lay's x Stranger Things 食品ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Lay's x Stranger Things 食品ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Lay's x Stranger Things 食品ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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