Germain Robin California Brandy Etiketa za bocu, identitet brenda by Pierre Delebois

Germain Robin California Brandy Etiketa za bocu, identitet brenda by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2021

Germain Robin California Brandy Etiketa za bocu, identitet brenda

by Pierre Delebois

Client: E&J Gallo

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Colors

The Design

About Germain Robin California Brandy Etiketa za bocu, identitet brenda

Germain-Robin California Brandy je dizajn identiteta brenda i etikete za bocu za brendi proizveden u Kaliforniji. Vizuelni identitet je čist i jednostavan, odražavajući neukrašen, ali beskompromisan karakter brenda. Logotip slaže imena dva osnivača, odvojena tankom linijom, kako bi izrazio ravnotežu između mašte i strogosti u izvedbi. California Alembic brendi nosi bijelu, ručno rađenu papirnu etiketu koja crvenom bojom ističe varijantu, uz precizan opis metoda destilacije i odležavanja.

The Recognition

About the Brončana nagrada A' Design Award

Germain Robin California Brandy Etiketa za bocu, identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Germain Robin California Brandy Etiketa za bocu, identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Germain Robin California Brandy Etiketa za bocu, identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration: Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members: Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Read the Press Release