Game Fuel Ambalaža za piće by PepsiCo Design and Innovation

Game Fuel Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2021

Game Fuel Ambalaža za piće

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #118643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Ambalaža za piće

Game Fuel je specijalno izdanje ambalaže za energetsko piće kreirano za brend Adrenaline Rush u Rusiji. Dizajn slavi gejming i e-sport kulturu. Istaknuti logo A na limenci pretvoren je u šareni portal koji poziva potrošača u novo okruženje igre i stvara osjećaj postepenog uranjanja. Dizajn se proteže od ambalaže do širih brend iskustava. Navedena namjera bila je udaljiti gejming zajednicu od stereotipa i dati igračima energiju i samopouzdanje za snažan nastup.

The Recognition

About the Zlatna nagrada A' Design Award

Game Fuel Ambalaža za piće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Game Fuel Ambalaža za piće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Game Fuel Ambalaža za piće stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tags: Packaging, Beverage
Inspiration: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Team Members: PepsiCo Design & Innovation

Read the Press Release