Lays Signature Pop-Up Brend Iskustvo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Događaja Competition Category.
ZlatoDogađaj· 2021
Lays Signature Pop-Up Brend Iskustvo
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Zlatna nagrada A' Design Award Winner in Događaj Category
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The Design
About Lays Signature Pop-Up Brend Iskustvo
Lays Signature je pop-up brend iskustvo kreirano oko čipsa od krompira. Iskustvo se odvija na privremenim lokacijama unutar ekskluzivnih maloprodajnih objekata, gdje miksološki čips bar služi kao mala pozornica. Posjetioci gledaju izvedbu uživo u kojoj se jedinstveni okusi ručno pripremaju pred njima. Teatralni i multisenzorni format iznova osmišljava način na koji se čips servira, kuša i dijeli. Namjera je doprijeti do mlađih kupaca koji cijene stvarna iskustva i dijeljenje na društvenim mrežama. Prvo izdanje predstavljeno je u robnoj kući Lane Crawford.
The Recognition
About the Zlatna nagrada A' Design Award
Lays Signature Pop-Up Brend Iskustvo je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Lays Signature Pop-Up Brend Iskustvo bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Lays Signature Pop-Up Brend Iskustvo stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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