LIFEWTR S8 Unconventional Canvas Pakovanje flaširane vode by PepsiCo Design and Innovation

LIFEWTR S8 Unconventional Canvas Pakovanje flaširane vode by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2021

LIFEWTR S8 Unconventional Canvas Pakovanje flaširane vode

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About LIFEWTR S8 Unconventional Canvas Pakovanje flaširane vode

LIFEWTR Series 8 Unconventional Canvas je dizajn pakovanja boce za premium brend vode. Etiketa boce služi kao platno za umjetnike u usponu, tako da pakovanje predstavlja izvor kako hidratacije tako i inspiracije. Series 8 predstavlja radove tri umjetnice kroz slikarstvo, skulpturu i radove na papiru, uključujući istraživanja alternativnih historija u kojima su žene drugih boja kože uključene u kulturne narative. Umjetnička djela se prenose kroz komunikaciju brenda, u prodavnicama i na događajima uživo, dajući predstavljenim umjetnicima globalni doseg.

The Recognition

About the Zlatna nagrada A' Design Award

LIFEWTR S8 Unconventional Canvas Pakovanje flaširane vode je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da LIFEWTR S8 Unconventional Canvas Pakovanje flaširane vode bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. LIFEWTR S8 Unconventional Canvas Pakovanje flaširane vode stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags: Packaging, Beverage
Inspiration: LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Team Members: PepsiCo Design & Innovation

Read the Press Release