Lipton Avant Garde Special Art Edition Ambalaža za limenke pića by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Ambalaža za limenke pića by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2021

Lipton Avant Garde Special Art Edition Ambalaža za limenke pića

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Ambalaža za limenke pića

Lipton Avant Garde Special Art Edition je kolekcija minijaturnih limenki za ledeni čaj. Svaka limenka sadrži 250 ml, lagana je i jednostavna za nošenje, a ovaj format predstavlja prvu minijaturnu limenku u kategoriji ledenog čaja u Rusiji. Grafika se oslanja na pokrete ruske avangardne umjetnosti, uključujući suprematizam, apstrakcionizam i kubofuturizam. Zasebni dizajni upareni su s okusima breskve, limuna i zelenog čaja. Kolekcija se prodaje samo u Rusiji. Cilj je da brend bude zapažen na polici u prenatrpanoj kategoriji.

The Recognition

About the Zlatna nagrada A' Design Award

Lipton Avant Garde Special Art Edition Ambalaža za limenke pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Lipton Avant Garde Special Art Edition Ambalaža za limenke pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Lipton Avant Garde Special Art Edition Ambalaža za limenke pića stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release