Borjomi Pakovanje Limitiranog Izdanja by Antonia Skaraki

Borjomi Pakovanje Limitiranog Izdanja by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2023

Borjomi Pakovanje Limitiranog Izdanja

by Antonia Skaraki

Client: Borjomi

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Pakovanje Limitiranog Izdanja

Intenzivne vibracije, vatromet koji krasi nebo Borjomija, i protagonist sa impozantnom prisutnošću, jelen. Čarobnjak transformisan u simbol gruzijske kulture. Vizuelni otisak "Velikog Oporavitelja". Borjomi nosi sjaj svečanosti, a jelen se uzdiže iz kupole, iz žuborećih voda. Oko njega, Bolnisi krst u vodi, centar života. Dugine linije su kombinovane sa eksplozivnim linijama vatrometa, naglašavajući pokret. Crvena boja intenzivirа slavlje, a voda je poremećena ritmovima vibracija stvaranja.

The Recognition

About the Brončana nagrada A' Design Award

Borjomi Pakovanje Limitiranog Izdanja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Borjomi Pakovanje Limitiranog Izdanja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Borjomi Pakovanje Limitiranog Izdanja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris