Gojaming Ambalaža za sok by Qichao An is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2023

Gojaming Ambalaža za sok

by Qichao An

Client: Mornice Brand Design

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Gojaming Ambalaža za sok

Gojaming je dizajn ambalaže za asortiman svježe cijeđenih voćnih sokova. Ambalažu čini PET boca sa nalijepljenom etiketom, dimenzija 70 mm širine, 35 mm dubine i 200 mm visine. Elementi Gojaming logotipa su prošireni i korišteni kao glavni vizuelni motiv cijele ambalaže, formirajući jedinstven identitet brenda. Asortiman se sastoji od tri okusa, a svaki okus je predstavljen drugačijom bojom koja odgovara pripadajućem voću. Boje i voćni elementi pomažu potrošačima da brzo prepoznaju svaki okus.

The Recognition

About the Željezna nagrada A' Design Award

Gojaming Ambalaža za sok je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Gojaming Ambalaža za sok bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Gojaming Ambalaža za sok se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.