Pepsi X Spotify Ambalaža za piće by PepsiCo Design and Innovation

Pepsi X Spotify Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2024

Pepsi X Spotify Ambalaža za piće

by PepsiCo Design and Innovation

Client: PepsiCo

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Ambalaža za piće

Pepsi x Spotify je limitirani dizajn limenke za piće kreiran za egipatsku publiku. Vizuelni rad kombinuje vizuelne identitete Pepsija i Spotifyja u jednakoj mjeri. Izražena Pepsi plava boja miješana je sa svijetlozelenom bojom koju dijele Spotify i rep scena u Egiptu. Pozadina koristi glitch obrasce i slojeve isječenog papira s ručno ispisanim tekstovima pjesama. QR kod odštampan na limenci omogućava ljudima da poslušaju Pepsi pjesmu kreiranu za kampanju povrata novca (cashback). Uz limenku je proizveden i komplet za influensere.

The Recognition

About the Brončana nagrada A' Design Award

Pepsi X Spotify Ambalaža za piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pepsi X Spotify Ambalaža za piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pepsi X Spotify Ambalaža za piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release