Kweichow Moutai Ambalaža za žestoka pića by Yi Huang and Pei Luo

Kweichow Moutai Ambalaža za žestoka pića by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2025

Kweichow Moutai Ambalaža za žestoka pića

by Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Ambalaža za žestoka pića

Kweichow Moutai je dizajn ambalaže za kinesko žestoko piće koje se prodaje u Japanu. Oblik boce zasnovan je na klasičnoj Moutai boci i preuzima boje i karakter porculana iz peći Ru, čija izrada je započela u doba dinastije Tang. Kaligrafija na ambalaži potiče iz pjesme japanskog pjesnika princa Nagaye, napisane tokom dinastije Tang. Ista fraza pojavila se na pošiljkama humanitarne pomoći poslanim iz Japana u Wuhan, podsjećajući na dugu kulturnu razmjenu između dvije zemlje. Ambalaža ima dimenzije 77 x 77 x 173 milimetra. Dizajn služi kao medij kulturne razmjene.

The Recognition

About the Zlatna nagrada A' Design Award

Kweichow Moutai Ambalaža za žestoka pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Kweichow Moutai Ambalaža za žestoka pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Kweichow Moutai Ambalaža za žestoka pića stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensions & Packaging: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Production Technology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Challenge: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Research: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiration: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Project Duration: Renhuai city 24 July 2023 - 7 August 2023
Operation Flow: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Team Members: Design Director [Yi Huang]
Creative Director [Pei Luo]
Image Credits: Moutai Industrial Design Center