Menhao Tea Ambalaža za čaj by Chushan Design

Menhao Tea Ambalaža za čaj by Chushan Design is a highly esteemed winner of the very prestigious 2025 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2025

Menhao Tea Ambalaža za čaj

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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The Design

About Menhao Tea Ambalaža za čaj

Menhao Tea je sistem pakovanja za čaj, oblikovan kao arhivska kolekcijska kutija. Dizajn mapira šest kategorija čaja na filogenetskom stablu, s koordinatama porijekla, vremenskim linijama izrade i skalama okusa. Svaka unutrašnja kapsula navodi geografske koordinate, starost stabla i detalje obrade, zamjenjujući nejasne degustacijske termine mjerljivim vrijednostima. Kutija je izrađena od perivog kraft papira i zatvara se pamučnom vrpcom, tako da se može ponovo koristiti. Zlatno-brončano i srebrno folijsko utiskivanje označava motive grana čaja i parametre. Svaka kutija sadrži 66 vrećica od 3,6 grama.

The Recognition

About the Zlatna nagrada A' Design Award

Menhao Tea Ambalaža za čaj je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Menhao Tea Ambalaža za čaj bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Menhao Tea Ambalaža za čaj stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.