Moutai Group's - Taiyuan ZHI Yuanyi Ambalaža za bocu alkoholnog pića by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Ambalaža za bocu alkoholnog pića by Li Zuo is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Ambalaža za bocu alkoholnog pića

by Li Zuo

Client: Wendao WD Creativity

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Ambalaža za bocu alkoholnog pića

Taiyuan ZHI Yuanyi je dizajn ambalaže za bocu alkoholnog pića kreiran za grupaciju Moutai. Dizajn odstupa od ustaljenog Moutai stila i zadržava samo prepoznatljiv oblik boce, koji je uvećan i produžen. Voda je centralna tema, budući da se alkoholno piće opisuje kao voda koja nosi emocije. Površina prikazuje uzorak morske vode i litice preuzet sa drevnih zvaničnih odora, zajedno s tradicionalnim motivima koji donose sreću. Talasi, uspravno kamenje i oblaci sugerišu sreću i dug život. Dekoracija je zapečena na staklenu bocu.

The Recognition

About the Srebrna nagrada A' Design Award

Moutai Group's - Taiyuan ZHI Yuanyi Ambalaža za bocu alkoholnog pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Moutai Group's - Taiyuan ZHI Yuanyi Ambalaža za bocu alkoholnog pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Moutai Group's - Taiyuan ZHI Yuanyi Ambalaža za bocu alkoholnog pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo