The Soul of Maotai Flavour Wu Primarna funkcija: Ambalaža za bocu likera by Li Zuo is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
SrebroPakovanje· 2020
The Soul of Maotai Flavour Wu Primarna funkcija: Ambalaža za bocu likera
by Li Zuo
Client: Wendao WD Creativity
Srebrna nagrada A' Design Award Winner in Pakovanje Category
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- Verified Award Winner
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The Design
About The Soul of Maotai Flavour Wu Primarna funkcija: Ambalaža za bocu likera
Wu je dizajn ambalaže za vrhunski liker Maotai arome. Boca je oblikovana poput kapi tečnosti, izražavajući ideju da je liker unutra profinjena esencija. Staklena površina je glazirana, a logotip je pozlaćen. Vanjska kutija je izrađena od prirodnog drveta izrezbarenog s uzorkom vodenih žila, koji odražava oblik boce i može se reciklirati. U proizvodnji je korišten kalup za staklo izrezbaren u drvetu. Kompletan set mjeri 260 mm u širinu, 140 mm u dubinu i 300 mm u visinu. Dizajn pomaže kupcima da razumiju karakter likera.
The Recognition
About the Srebrna nagrada A' Design Award
The Soul of Maotai Flavour Wu Primarna funkcija: Ambalaža za bocu likera je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Soul of Maotai Flavour Wu Primarna funkcija: Ambalaža za bocu likera bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Soul of Maotai Flavour Wu Primarna funkcija: Ambalaža za bocu likera je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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