Zodiacville Runners Il·lustració de llibre infantil by Juyeon Park

Zodiacville Runners Il·lustració de llibre infantil by Juyeon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny de Mitjans Impresos i Publicats Competition Category.

BronzeImprès· 2021

Zodiacville Runners Il·lustració de llibre infantil

by Juyeon Park

Client: Karandashi

A' Design Award de Bronze Winner in Imprès Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Zodiacville Runners Il·lustració de llibre infantil

Zodiacville Runners és un conte infantil il·lustrat sobre els animals de Zodiacville, que participen en un festival de curses organitzat pel Rei Drac. Les il·lustracions combinen trets de la pintura tradicional coreana minhwa amb un estil de puntillisme digital. Es van superposar molts punts tènues, un per un, inspirats en una tècnica oriental de pintura al revers. El llibre fa 260 per 260 mil·límetres i té les cantonades arrodonides per seguretat. La primera part presenta la història per als infants, mentre que la segona part ofereix guies d'aprenentatge i material complementari per als educadors.

The Recognition

About the A' Design Award de Bronze

Zodiacville Runners Il·lustració de llibre infantil és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Zodiacville Runners Il·lustració de llibre infantil sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Zodiacville Runners Il·lustració de llibre infantil satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags: Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members: Juyeon Park
Image Credits: Juyeon Park, 2019