Serious Little Squid Hunaniaeth Weledol gan Youjia Gu

Mae Serious Little Squid Hunaniaeth Weledol gan Youjia Gu yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2020

Serious Little Squid Hunaniaeth Weledol

gan Youjia Gu

Cleient: MET Creative Brand

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

9,446

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #100470

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Serious Little Squid Hunaniaeth Weledol

Mae Sgwid Bach Difrifol yn hunaniaeth weledol a grëwyd ar gyfer brand bwyty. Adeiladwyd yr hunaniaeth o amgylch A Zheng, cymeriad sgwid sy'n cynrychioli gweithwyr swyddfa trefol. Mae manylion fel tei gwddf a sgarff pen yn gwneud y cymeriad yn hawdd ei adnabod. Mae'r arddull graffig yn dilyn ffilmiau mud du a gwyn, gan ddefnyddio hiwmor oeraidd a golygfeydd comig syml. Mae cyfres o ddarluniau o'r enw'r theatr fewnol yn cyflwyno bywyd bob dydd mewn dinas fawr. Y bwriad yw meithrin tôn brand cadarnhaol a chysylltiad agos â defnyddwyr ifanc.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Serious Little Squid Hunaniaeth Weledol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Serious Little Squid Hunaniaeth Weledol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Serious Little Squid Hunaniaeth Weledol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensiynau a Phecynnu: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Tagiau: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Technoleg Cynhyrchu: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Her Dylunio: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Ymchwil: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Ysbrydoliaeth: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Hyd y Prosiect: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Llif Gweithrediad: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patentau: Copyrights belong to Youjia Gu, 2019.
Aelodau'r Tîm: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Cydnabyddiaeth Delweddau: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.