Ai Academy Hunaniaeth Brand by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2020

Ai Academy Hunaniaeth Brand

by Emanuele Grittini

Client: Ai Academy

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #100933

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Colors

The Design

About Ai Academy Hunaniaeth Brand

Mae Ai Academy yn hunaniaeth brand a grëwyd ar gyfer cwmni sy'n gweithio ym maes deallusrwydd artiffisial. Mae'r logdeip yn seiliedig ar ffontiau unlled, sy'n cael eu defnyddio'n gyffredin mewn amgylcheddau rhaglennu. Mae'r cefndiroedd yn trosi natur amlddisgyblaethol deallusrwydd artiffisial i ddelweddau abstract, heb gyfeirio'n uniongyrchol at dechnoleg. Cynhyrchwyd hwy gan ddefnyddio technegau cymysgu lliw arbrofol gyda phaentiau dyfrsail, ac yna eu ffotograffu a'u ôl-gynhyrchu. Mae'r cyferbyniad rhwng y logdeip a'r cefndiroedd yn sicrhau bod y logo'n glir i'w weld. Mae lliwiau bras yn cynorthwyo adnabyddiaeth mewn deunyddiau digwyddiadau a chyfryngau cymdeithasol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Ai Academy Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Ai Academy Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Ai Academy Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.