Lei Shing Hong Forest Food Court Celf Wal a Hunaniaeth by Jansword Zhu

Lei Shing Hong Forest Food Court Celf Wal a Hunaniaeth by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2020

Lei Shing Hong Forest Food Court Celf Wal a Hunaniaeth

by Jansword Zhu

Client: Jansword zhu

Gwobr Arian A' Design Award Winner in Graffeg Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Celf Wal a Hunaniaeth

Mae Forest Food Court yn gyntedd bwyd wedi'i leoli yn yr adeilad swyddfa a ddyluniwyd gan y pensaer enwog o Japan, Kuma Kengo, yn Beijing. Cysyniad craidd y bensaernïaeth yw "Coedwig yn y ddinas." Deiliodd y brandio a'r celfwaith wal enfawr 6m*150m o'r cysyniad. Mae graffeg ddifyr a strociau rhydd yn dod ag awyrgylch ymlaciol, organig ond trefol drwy'r adeilad swyddfa difrifol. Mae'r darluniad lled-haniaethol yn cydbwyso awyrgylch y swyddfa ac yn osgoi bod yn rhy blentynaidd neu'n rhy giwt.

The Recognition

About the Gwobr Arian A' Design Award

Mae Lei Shing Hong Forest Food Court Celf Wal a Hunaniaeth yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Lei Shing Hong Forest Food Court Celf Wal a Hunaniaeth fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Lei Shing Hong Forest Food Court Celf Wal a Hunaniaeth yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu