Aesthetics and Chinese Dylunio Poster by Chia-Hui Lien

Aesthetics and Chinese Dylunio Poster by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2020

Aesthetics and Chinese Dylunio Poster

by Chia-Hui Lien

Client: Chia-Hui Lien

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Dylunio Poster

Mae Estheteg a Tsieinëeg yn gyfres o bosteri wedi'u seilio ar ddyluniad nodau Tsieineaidd. Adeiladwyd strwythur pob nod o'i strociau radical, sy'n cael eu cyflwyno mewn trefniadau cylchdroi a graddol. Mae'r gyfres yn troi testun ysgrifenedig yn symbolau gweledol ac yn defnyddio dylunio ffontiau fel ffurf gyfoes o fynegiant. Argraffwyd posteri, cardiau gwahodd a llyfr er mwyn amlygu ffurfiau'r nodau. Mae'r posteri'n mesur 70 wrth 100 centimetr. Mae'r gwaith yn cyflwyno'r iaith a'r nodau Tsieineaidd fel ased diwylliannol parhaol o ddiwylliant y Dwyrain.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Aesthetics and Chinese Dylunio Poster yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Aesthetics and Chinese Dylunio Poster fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Aesthetics and Chinese Dylunio Poster yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN