Pizzamax Hunaniaeth Brand by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2020

Pizzamax Hunaniaeth Brand

by Salvita Bingelyte

Client: Salvita Design

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Pizzamax Hunaniaeth Brand

Mae Pizzamax yn hunaniaeth brand ar gyfer cadwyn fach o fwytai pizza yn Lithwania. Roedd yr hunaniaeth flaenorol yn cymysgu sawl arddull graffigol ac yn rhoi ychydig o synnwyr o'r brand i gwsmeriaid. Mae'r ailddyluniad yn defnyddio logo symlach gyda choch, du a gwyn, lliwiau sy'n gysylltiedig â pizza Eidalaidd clasurol. Mae'r geiriau pizza a max wedi'u gosod ar wahanol ochrau'r cardiau busnes a'r bocsys pizza. Mae gan y llythrennau M ac X derfynau crwm sy'n awgrymu pobyddion yn cario pizzas gyda breichiau syth. Cymhwysir yr hunaniaeth i gardiau busnes, papur pennawd, bocsys pizza a dillad.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Pizzamax Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pizzamax Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pizzamax Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens