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BlackDrop Hunaniaeth Brand by Aleks Brand

BlackDrop Hunaniaeth Brand by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Graffeg Competition Category.


ArianGraffeg· 2020

BlackDrop Hunaniaeth Brand

by Aleks Brand

Client: Aleks Brand

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About BlackDrop Hunaniaeth Brand

Prosiect Strategaeth Brand a Hunaniaeth bersonol yw hwn. Mae BlackDrop yn gadwyn o siopau a brand sy'n gwerthu ac yn dosbarthu coffi. Mae BlackDrop yn brosiect personol a ddatblygwyd i ddechrau i osod y naws a'r cyfeiriad creadigol ar gyfer busnes creadigol personol ar ei liwt ei hun. Mae'r Hunaniaeth Brand hon wedi'i chreu at ddibenion lleoli Aleks fel ymgynghorydd brand dibynadwy yn y gymuned gychwyn. Mae BlackDrop yn sefyll am frand cychwyn slic, cyfoes, tryloyw sy'n anelu at ddod yn frand bythol, adnabyddadwy, sy'n arwain y diwydiant.

The Recognition

About the Gwobr Arian A' Design Award

Mae BlackDrop Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i BlackDrop Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae BlackDrop Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags
coffee, tech, startup, black, simple logo
Production Technology
Adobe Creative Suite
Design Challenge
Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research
The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration
BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration
1 month, Belgrade
Operation Flow
BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members
Aleks Brand

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