Cut and Paste Brandio by Lisa Winstanley

Cut and Paste Brandio by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 Gwobr Aur A' Design Award in Graffeg Competition Category.

AurGraffeg· 2021

Cut and Paste Brandio

by Lisa Winstanley

Client: Lisa Winstanley

Gwobr Aur A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #103530

Archwilio Mwy Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cut and Paste Brandio

Mae pecyn cymorth y prosiect hwn, Torri a Gludo: Atal Llên-ladrad Gweledol, yn mynd i’r afael â phwnc a all effeithio ar bawb yn y diwydiant dylunio ac eto nid yw llên-ladrad gweledol yn bwnc sy’n cael ei drafod yn aml. Gallai hyn fod oherwydd yr amwysedd rhwng cymryd cyfeirnod o ddelwedd a chopïo ohoni. Felly, yr hyn y mae’r prosiect hwn yn ei gynnig yw dod ag ymwybyddiaeth i’r meysydd llwyd sy’n ymwneud â llên-ladrad gweledol a gosod hyn ar flaen y gad mewn sgyrsiau am greadigrwydd.

The Recognition

About the Gwobr Aur A' Design Award

Mae Cut and Paste Brandio yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Cut and Paste Brandio fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cut and Paste Brandio yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensions & Packaging: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tags: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Production Technology: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Design Challenge: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Research: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiration: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Project Duration: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Operation Flow: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patents: Copyrights belong to Lisa Winstanley, 2020
Team Members: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Image Credits: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng