Statice Dylunio Brand Hunaniaeth Weledol Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Statice Dylunio Brand Hunaniaeth Weledol Statice

by Jia Cheng

Client: Statice GmbH

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #105916

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Colors

The Design

About Statice Dylunio Brand Hunaniaeth Weledol Statice

Mae Statice yn gwmni o Berlin sy'n cynnig datrysiad anhysbysu data ar gyfer datblygu technolegau sy'n cydymffurfio â phreifatrwydd. Yn y prosiect hwn, roedd dyluniad deinamig a lliwiau llachar yn cyfleu system hunaniaeth weledol drawiadol. Mae trosi'r ddau D (data gwreiddiol i ddata synthetig) yn gyfystyr â'r enw brand S, sy'n arwain at nodweddion gweledol defnyddiol ac unigryw. Mae'r lliwiau trawiadol nid yn unig o statice (lafantau môr) hefyd yn lliw yn adlewyrchu hunaniaeth y brand yn uniongyrchol ac yn adeiladu ymddiriedaeth, yn amlygu delwedd y brand ymhellach.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Statice Dylunio Brand Hunaniaeth Weledol Statice yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Statice Dylunio Brand Hunaniaeth Weledol Statice fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Statice Dylunio Brand Hunaniaeth Weledol Statice yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.