SciFest Los Angeles System Hunaniaeth Gŵyl by Ching-Fa Lung

SciFest Los Angeles System Hunaniaeth Gŵyl by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2021

SciFest Los Angeles System Hunaniaeth Gŵyl

by Ching-Fa Lung

Client: Art Center College of Design

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Colors

The Design

About SciFest Los Angeles System Hunaniaeth Gŵyl

Mae SciFest Los Angeles yn system hunaniaeth ŵyl a grëwyd ar gyfer gŵyl ffilm ddamcaniaethol wyth diwrnod o hyd sy'n ymroddedig i ffilmiau ffuglen wyddonol. Mae'r rhaglen yn curadu ffilmiau ffuglen wyddonol clasurol o 1970 i 2017, gan gwmpasu is-genres fel actio, animeiddio a dirgelwch. Mae ffont deipiadol ddimensiynol, wedi'i hysbrydoli gan olygfeydd pedwar dimensiwn, yn gwasanaethu fel y prif iaith weledol ar draws pob cymhwysiad. Mae'r posteri'n gweithio gyda realiti estynedig, fel y gall gwylwyr archwilio eu dyfnder. Mae rhyngwynebau'r ap a'r wefan yn defnyddio graffigwaith tri dimensiwn cinetig.

The Recognition

About the Gwobr Haearn A' Design Award

Mae SciFest Los Angeles System Hunaniaeth Gŵyl yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i SciFest Los Angeles System Hunaniaeth Gŵyl fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir SciFest Los Angeles System Hunaniaeth Gŵyl am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.