Harlem Advocacy Cyfres o Bosteri gan Jiaqi Song

Mae Harlem Advocacy Cyfres o Bosteri gan Jiaqi Song yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2021

Harlem Advocacy Cyfres o Bosteri

gan Jiaqi Song

Cleient: Bandujo Advertising Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

11,237

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #107915

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Harlem Advocacy Cyfres o Bosteri

Mae Harlem Advocacy yn gyfres o bosteri ymgyrch hysbysebu a grëwyd ar gyfer rhaglen eiriolaeth iechyd cyhoeddus wedi'i lleoli yn Harlem, Dinas Efrog Newydd. Mae'r posteri'n cyfuno logo brand gyda eiconau darluniadol, ac mae pob eicon yn cynrychioli un gwasanaeth, megis cymorth meddygol, cymdeithasol, addysgol neu gysylltiedig â gwaith. Mae un prif boster yn dangos yr holl eiconau gyda'i gilydd. Ar gyfer dosbarthu i'r cyhoedd, rhennir y gyfres yn bosteri unigol, gyda phob un yn dangos un eicon ar faint mawr. Dylanwadwyd ar yr arddull weledol gan bop art, fel y gall trigolion lleol adnabod y gwasanaethau'n gyflym.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Harlem Advocacy Cyfres o Bosteri yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Harlem Advocacy Cyfres o Bosteri fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Harlem Advocacy Cyfres o Bosteri yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensiynau a Phecynnu: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tagiau: graphic design, poster, illustrations, social service, poster design
Technoleg Cynhyrchu: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Her Dylunio: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Ymchwil: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Ysbrydoliaeth: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Hyd y Prosiect: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Llif Gweithrediad: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.