Branding Accademia of Perugia System Brand Ac Ymgyrch by Paul Robb is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2021

Branding Accademia of Perugia System Brand Ac Ymgyrch

by Paul Robb

Client: Accademia Di Belle Art Perugia

Gwobr Arian A' Design Award Winner in Graffeg Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia System Brand Ac Ymgyrch

Roedd angen hunaniaeth weledol newydd ar Accademia Perugia i adlewyrchu awydd y sefydliad i symud yn gyflym i'r dyfodol. Bu S&P yn gweithio gyda staff a myfyrwyr ABA i gynnwys gwahanol adrannau ac agweddau ar yr Academi. Dylunwyr' yr her oedd creu hunaniaeth brand cinetig unedig a phensaernïaeth a oedd hefyd yn rhoi unigoliaeth i'r cyrsiau sengl. Creasant system hunaniaeth egnïol, gadarn a chadarnhaol sy'n gweithio ar draws y gwahanol gelfyddydau gan osgoi'r ystrydebau a'r confensiynau nodweddiadol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Branding Accademia of Perugia System Brand Ac Ymgyrch yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Branding Accademia of Perugia System Brand Ac Ymgyrch fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Branding Accademia of Perugia System Brand Ac Ymgyrch yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb