Yoonly Hunaniaeth Weledol by Fanny De Bray

Yoonly Hunaniaeth Weledol by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Yoonly Hunaniaeth Weledol

by Fanny De Bray

Client: Made for you

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner
Verify Award Status for #109809

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Colors

The Design

About Yoonly Hunaniaeth Weledol

Mae Yoonly yn hunaniaeth weledol a gynlluniwyd ar gyfer brand teithio sy'n cynnig profiadau i deithwyr ifanc. Mae'r llythyren Y yn cael ei chyfuno â phin map, gan ffurfio botwm ymlaen a diffodd sy'n cefnogi'r neges sylfaenol, switch on life. Mae'r ddwy lythyren O wedi'u siapio fel arwydd anfeidredd, gan fynegi atgofion sy'n para am oes. Mae gwaelod pob llythyren yn fflicio i'r dde, gan roi golwg ddynamig a llawn gwead i'r logo. Mae'r gwyrdd hwyaden yn atgoffa rhywun o'r môr a'r awyr, tra bod yr oren yn atgoffa rhywun o gynhesrwydd dynol a heulwen. Mae'r hunaniaeth wedi'i haddasu ar gyfer cyfryngau digidol a chyfryngau print fel ei gilydd.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Yoonly Hunaniaeth Weledol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yoonly Hunaniaeth Weledol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yoonly Hunaniaeth Weledol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you