Mae Jiangmen Culture and Tourism Logo a Hunaniaeth Brand gan EUCA Culture and Communications Co. Ltd. yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2021

Jiangmen Culture and Tourism Logo a Hunaniaeth Brand

gan EUCA Culture and Communications Co. Ltd.

Cleient: Jiangmen culture, tourism, radio, television and Sports Bureau

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

10,198

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #109973

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jiangmen Culture and Tourism Logo a Hunaniaeth Brand

Mae Jiangmen Culture and Tourism yn logo a hunaniaeth brand a grëwyd ar gyfer sector diwylliant a thwristiaeth Jiangmen, dinas yn Nhalaith Guangdong yn ne Tsieina. Ysbrydolwyd y logo gan y cymeriad Tsieineaidd traddodiadol Men, sy'n golygu gât, ac gan strwythur y bwa coffa. Cyfunir elfennau a dynnwyd o olygfa'r ddinas, pensaernïaeth, treftadaeth ddiwylliannol, tirwedd a phlanhigion Jiangmen o fewn siâp y gât. Mae'r aur mat yn awgrymu dinas gyfoethog ond gwylaidd. Datblygwyd canllaw hunaniaeth brand i gefnogi cymhwyso cyson.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Jiangmen Culture and Tourism Logo a Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Jiangmen Culture and Tourism Logo a Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Jiangmen Culture and Tourism Logo a Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tagiau: Branding, City, Culture and tourism, Logo design, Visual system
Her Dylunio: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Ymchwil: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Ysbrydoliaeth: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Hyd y Prosiect: June 2019 – April 2020, Shanghai, China
Llif Gweithrediad: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Aelodau'r Tîm: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Cydnabyddiaeth Delweddau: Ellain Li, Grace Xu， Di Tang