Chinese Zodiac Teipograffeg gan Mengyu Cao

Mae Chinese Zodiac Teipograffeg gan Mengyu Cao yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2021

Chinese Zodiac Teipograffeg

gan Mengyu Cao

Cleient: YiQi Hanzi

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

12,581

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #111181

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Chinese Zodiac Teipograffeg

Mae teipograffeg Sidydd Tsieineaidd yn cynnwys 12 nod. Llygoden Fawr, Ych, Teigr, Cwningen, Draig, Neidr, Ceffyl, Gafr, Mwnci, Ceiliog, Ci, Mochyn. Mae'n cyfuno caligraffeg Tsieineaidd a lluniad dyfrlliw traddodiadol Tsieineaidd. Gyda meddwl dylunio, mae'n torri'r ffurfiau caligraffi gwreiddiol ac yn ychwanegu lluniadau creadigol ato'n gytûn i ddangos ystyr pob cymeriad ynddo'i hun. Mae cymeriadau Tsieineaidd bob amser yn edrych fel lluniadau cymhleth i bobl nad ydynt yn gwybod Tsieinëeg. Pwrpas y prosiect hwn yw gwneud y cymeriadau Tsieineaidd yn ddealladwy i bawb er mwyn lledaenu diwylliant Tsieineaidd.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Chinese Zodiac Teipograffeg yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Chinese Zodiac Teipograffeg fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Chinese Zodiac Teipograffeg am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensiynau a Phecynnu: This typography set can be used as culture posters as I shown with the images.
Tagiau: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Technoleg Cynhyrchu: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Her Dylunio: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Ymchwil: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Ysbrydoliaeth: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Hyd y Prosiect: This project started in January 2020 in San Francisco and finished in August.
Llif Gweithrediad: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Aelodau'r Tîm: Mengyu Cao