Mae Low Classic Hunaniaeth Brand gan Yaman Hu yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2021

Low Classic Hunaniaeth Brand

gan Yaman Hu

Cleient: Low Classic

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

13,661

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #113244

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Low Classic Hunaniaeth Brand

Mae Low Classic yn hunaniaeth brand a grëwyd ar gyfer label ffasiwn annibynnol. Ysbrydolwyd yr hunaniaeth gan gylchgronau ffasiwn y 1980au. Defnyddir palet lliw tawel a chynllun sy'n torri'r grid. Mae'r teipograffeg wedi'i orliwio ac wedi'i gyfuno â chromliniau cain, ac mae'n ffurfio prif iaith weledol y brand. Cynhwysir deunyddiau printiedig a digidol, megis posteri, graffigau cyfryngau cymdeithasol, e-byst a baneri gwe. Cynhyrchir y deunyddiau printiedig ar bapur wedi'i ailgylchu heb liwiau llygrol. Y nod yw rhoi ffurf ddigidol soffistigedig i olwg hynafol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Low Classic Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Low Classic Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Low Classic Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensiynau a Phecynnu: 1920px*1280px
Tagiau: Identity, digital design, fashion, typography
Technoleg Cynhyrchu: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Her Dylunio: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Ymchwil: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Ysbrydoliaeth: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Hyd y Prosiect: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Llif Gweithrediad: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Aelodau'r Tîm: Creative Director: Yaman Hu
Designer: Yaman Hu