RYC Brand Identity Hunaniaeth Frand by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

RYC Brand Identity Hunaniaeth Frand

by Fengnan Lin

Client: Ryc

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #114458

Darganfod Nawr Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Hunaniaeth Frand

Testun Llyfr: Mae Hunaniaeth Frand RYC yn hunaniaeth weledol gorfforaethol a grëwyd ar gyfer cwmni e-fasnach wedi'i leoli yn Guangzhou, Tsieina. Mae'r logo wedi'i ffurfio o dri marc atalnodi: ebychnod ar gyfer arbenigedd, coma ar gyfer dyfalbarhad, a marc llawn ar gyfer perffeithrwydd a chychwyn newydd. Cyfunir y llythyren R a siâp troli siopa gyda'r marciau atalnodi i adlewyrchu'r diwydiant. Defnyddir atalnodi fel iaith a rennir ar draws gwledydd. Cymhwysir yr hunaniaeth i gardiau busnes, bathodynnau, llyfrau nodiadau, deunydd pacio anrhegion a bagiau cynfas, gan ddefnyddio ffoil arian ac argraffu sgrin.

The Recognition

About the Gwobr Efydd A' Design Award

Mae RYC Brand Identity Hunaniaeth Frand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i RYC Brand Identity Hunaniaeth Frand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae RYC Brand Identity Hunaniaeth Frand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.