C-MAX Branding Identity Hunaniaeth Brand C-MAX by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

C-MAX Branding Identity Hunaniaeth Brand C-MAX

by Fengnan Lin

Client: C-Max

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Colors

The Design

About C-MAX Branding Identity Hunaniaeth Brand C-MAX

Mae Hunaniaeth Brand C-MAX yn rhaglen hunaniaeth weledol a grëwyd ar gyfer cwmni technoleg sy'n gweithio ym meysydd cyfrifiadura cwmwl a data mawr. Mae'r logo'n cyfuno'r llythrennau CMAX â symbolau cod cyffredin, gan gynnwys bachau ongl, llinell doriad a saeth, sy'n cynrychioli cyfrifiadu a symudiad trefnus data. Mae du yn mynegi manwl gywirdeb, tra bod graffigwaith cynorthwyol lliwgar yn awgrymu byd disglair wedi'i adeiladu â thechnoleg. Cymhwysir yr hunaniaeth ar gardiau busnes, cardiau gwaith, llyfrau nodiadau a bagiau cynfas, gan ddefnyddio argraffu pedwar lliw a sglein UV.

The Recognition

About the Gwobr Efydd A' Design Award

Mae C-MAX Branding Identity Hunaniaeth Brand C-MAX yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i C-MAX Branding Identity Hunaniaeth Brand C-MAX fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae C-MAX Branding Identity Hunaniaeth Brand C-MAX yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.